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STRASBOURG - Campus TECHMED / CREAXSB Conference

Project Context & Goal

The university of Strasbourg wanted to host us for a long workshop on a conference on creativity - to learn about co-creation and smart cities.The city of Strasbourg wanted to learn about how to create an eco-system on the Med-Tech Campus.
Strasbourg has a campus with a university, a hospital and several important research centra, very close to it’s city centre. Recently, the city bought building and land to extend and further develop the campus. The city’s goal is to develop the campus, create 2000 new jobs and attract 50 new companies to the campus, and to integrate it into the city including places to live, learn and recreate.

What we did

November 2014

We organised 2 workshops with key stakeholders (doctors, hospital personnel, patients, researchers, start-ups, large corporations, authorities,...).
The 1st workshop to discover and exchange the needs, synergies and conflicts of interests.
The 2nd WS to co-create ideas building on synergies and solve conflicts.
We prepared the WS, did preparing interviews created persona’s, coached the processes, analysed results and published a document with the learnings.
Partners Emmanuel Hoff and Matière Grise who introduced us to the university & City, Studio Dott, C3PO partner with whom we conducted the entire project. Michaël Van Damme (The Forge) who gave ideas on what processes to use for qualitative research.
Technologies None, all was physical and paper based.
Results 40 people of 7 stakeholder groups participated, over 85 synergies and 44 conflicts mentioned, 167 ideas were generated of which 20 ideas were elaborated in WS 2, in 3 different co-creation processes. Participants reported back on effectivity of the process & support for the outcome.

What we learned / improved

Facebook is a good medium to reach out to a broad stakeholder base.
People are generally interested to leave their email for further follow up.
With only 5% of the hits on page leading to active participation, we had to work on user experience and engagement.We need to frame a project better also with politicians so they back it. STRASBOURG